A short post holiday blog.
There was an annoying commercial that ran for about two weeks before Christmas, and then it vanished when the company ended up making a terrible mistake.
Here’s are my thoughts on it.
First off, one of the earliest legends of Saint Nicholas comes from three young women needing dowry moneys before they could be wed. In one version of the tale hearing of their need Nicholas left a bag of gold just inside the door of two of the girls, and the third girl the door was locked and so he climbed to the roof and dropped the bag down through the chimney.
Another version of the story has him tossing the money in through a window and it lands mysteriously in a stocking hanging to dry over the mantel.
Whether the story is true or exactly how it happened, Nicholas did it out of caring for people who had nothing. He heard of a need and provided for it.
So Santa Clause visits and comes down the chimney with gifts… (side thought: Nicholas didn’t have a naught or nice list… just a list of those in need.)
Anyway, the point at hand…
BestBuys produced a series of commercials this holiday season. At least two that I saw, but only one matters.
After ordering online, a mother has come into the store to pick up her purchases, and is amazed by this…
“Looks like Santa’s got some competition this year?” The sales clerk says, and the mother agrees.
Cut to Christmas Eve and the mother is standing on the roof (or in the other commercial standing by the tree) when Santa Claus arrives. She’s holding her own gifts and laughs at the jolly ol’elf, as if saying ‘I beat you’. She even frightens Santa when she kicks a light up likeness off him off the roof.
What is the point of this commercial? What did she win?
Does she think she’s in a competition with Santa for her children’s love? That’s extremely sad.
Nicholas helped children or gave them what they needed, because it was the right thing to do. Parents give gifts because they love their children, not because of some sick competition.
I had already thought up this blog before other news broke just before Christmas…
Bestbuys was having to cancel orders that had been made online going all the way back to Thanksgiving because they didn’t have enough of the merchandise.
The above ad suddenly vanished when this news was announced. (The ad no longer appears on YouTube.)
May we all remember Nicholas’ caring service to others, and live it through this New Year.
Blessed Christmas to you all.
Kevin Paul Shaw Broden
Four Names of Professional Creativity.